Will The New MYTR Be For You? Here’s A Simple Test

In a recent conversation about content on the site, what direction we would be heading and more. We were discussing the “Is this for you?” aspect when trying to make the argument to potential subscribers. Everyone had their opinion, here was mine. Ready?

Look at the following artwork that is now an integral part of our voice and identity…

Are you done ~~staring~~ looking? Great, let’s move on then.

Here’s the test, again, ready?

1: If you looked and discerned the lines “Winter is coming! So be ready!” as a hat tip to the Game of Thrones® franchise that is now used pervasively throughout business and financial markets to portend real difficulties on the horizon that will impact them. You get it and will get us. We welcome you warmheartedly should you choose MYTR as a resource.

2: If you did the same but really didn’t get the reference at first and thought it was just some kind of nostalgia based imagery to mark the season. But now that you know, you can see how we’re far unlike most others and actually like the treatment. Well, if you don’t get us yet, you will and might enjoy the adventure more than you thought at first glance. (See what I did there?)

3: If you looked at the image and it immediately “triggered” you as they say in today’s un-polite society or, your first inclination was to try and contact the management and declare this to be misogynistic or anything else. You won’t get us, and shouldn’t bother trying. Just move on and save yourself a whole lot of grief along with saving our pocketbook on more elaborate email filters.

Because this is who we are, and make no apology for it.

Simple as that.