Addendum To: More Evidence Why Social Media’s Value-Prop Is Overvalued

Here’s another addition to my ruminations from Sunday’s article with a story being reported this morning (Monday) via The Telegraph™ in the U.K. To wit:

“Britons abandon Facebook as usage plummets by more than a third”

The amount Brits are using Facebook has plunged by more than a third over the past 12 months, new research indicates, in sharp contrast to the company’s official statistics.

The number of online interactions made on Facebook’s mobile app in the UK plummeted by 38pc between June 2018 and June 2019, according to the analytics firm Mixpanel.

Interactions, which occur when users click on a web link or advert inside the Facebook app, declined in seven of the last 12 months, with an average monthly fall of 2.6pc. That paints a very different picture from Facebook’s own numbers, which report a slow but steady rise in monthly active users across Europe.

User numbers have traditionally been considered…

“Exclusive: Britons abandon Facebook as usage plummets by more than a third”

Again, just to reiterate, the above story just came out this morning, which is a day after my article. I point this out only so I can’t be accused of front-running it.

Also, please be aware that the rest of the story is “exclusive” meaning it resides behind a subscriber only wall. (Remember my thoughts about a growing “subscriber access only” prevalence in the future, also?)

However, I think the headline alone says all one needs to know.

© 2019 Mark St.Cyr